Consider it if you want a ready-made lead stream
The central attraction is convenience: the merchant advertises 100 leads per day and a built-in mailing workflow.
Consider alternatives if you want acquisition control
A funnel builder, email platform, paid advertising or SEO strategy gives you more direct control over how prospects enter your audience. Those approaches require more acquisition work.
Calculate the economics
Compare the recurring subscription cost with the value of the leads you actually engage. Do not multiply lead count by an assumed conversion rate; measure your own clicks, replies, sales and commissions.
Account for warming
Independent discussion describes the audience as cold and emphasizes consistent follow-up. That means lead volume should not be treated as equivalent to immediate buying intent.