1. Leads are delivered
The merchant currently says members receive 100 leads every day in the business-opportunity and internet-marketing category, with identifying and acquisition fields attached.
2. Choose a mailing workflow
The merchant describes two routes: download the leads and use your own mail-delivery system, or use the built-in mailing system supplied with the membership.
3. Send relevant offers
The merchant positions the system around sending information and offers to people who have opted to receive additional information. Your messages should still be relevant, compliant and aligned with the applicable rules for commercial email.
4. Measure and improve
Lead delivery is only the input. The meaningful business metrics are downstream: opens where measurable, clicks, replies, sales, referrals and revenue. Test messaging and offers rather than assuming a fixed conversion rate.