What the merchant says
The merchant says the leads are interested in business opportunities and internet marketing, and its support documentation describes them as permission-based leads.
What independent sources say
Independent commentary is more cautious: some reviewers characterize the contacts as cold and say they need to be warmed through consistent communication.
Measure quality downstream
Useful measurements include deliverability, opens where available, clicks, replies, unsubscribes, qualified responses and revenue. A larger list is not automatically a more valuable list.
Avoid a false comparison
Do not compare a supplied lead stream directly with an owned audience without considering acquisition source, intent, consent, engagement and the work required to build trust.