Start with relevance
A swipe is a starting point, not a reason to send an identical message indefinitely. Adapt the subject line, opening, offer and call to action to the audience and product.
Use the built-in mailer or export
The merchant says members can use its built-in mailing system or download the leads for use with another mail-delivery system.
Test one variable at a time
Track which messages generate clicks, replies or sales. Avoid assuming that an advertised lead count translates into a fixed response rate.
Think in sequences
A useful sequence can move from introduction to education, proof, offer and follow-up while remaining relevant and compliant. The system supplies contacts; the messaging strategy remains yours.