Daily lead model
MLGS's proposition is a recurring supply of leads plus a simple mailing workflow.
Owned-list model
With your own funnel, you control the landing page, traffic source, opt-in experience, segmentation and ongoing audience relationship.
Trade-off
The supplied-lead route can reduce the initial acquisition burden. The owned-list route generally requires more work up front but gives you more direct control over acquisition and audience-building.
Hybrid approach
A marketer can use a supplied lead stream while also building an owned audience through content, SEO, partnerships or paid traffic. The important distinction is knowing which audience asset you actually control.